A Modest Proposal, to Save the Country’s Image Examining...

A Modest Proposal, to save the country’s image: Examining the oppression toward the Irish poor A Modest Proposal: For Preventing the Children of Poor People in Ireland from Being a Burden to Their Parents or Country, and for Making Them Beneficial to the Public was published in 1729 by Jonathan Swift. It was published during an economic crisis and a period where the English developed a great dissatisfaction toward the Irish. The Irish were facing a devastating economic crisis during the 1700s. The Irish faced starvation and Swift wanted to expose the misfortunate lives of the poor in order to have the country striving for change in the lives of each. The English were aware of everything occurring and were not satisfied with how awful†¦show more content†¦Swift clearly states and shows with great imagery what the country was facing at the time. Swift begins by saying, â€Å"It is a melancholy object to those who walk through this great town or travel in the country w hen they see the streets, roads, and cabin doors crowded with the beggars of the female sex, followed by three, four, or six children, all in rags, and importuning every passenger for an alms† (Swift). The Irish were very bad economically and Swift wanted one to feel a sense of sympathy toward them because the Irish had families to care for and could not offer them a healthy safe living. Swift wanted the country thrive to find a solution after he clearly mentioned their hardship and dreadful lives. He describes how the females went out to the streets hoping they would receive money or food to feed their children and themselves. Their lives were nothing compared to the English. The Irish children were described as beggar walking around in rags. The English were the wealthy and the British officials had the power to take action but it seems to Swift that they were not doing anything to better the situation. Swift really wanted the English and the government officials to notice the Irish’s economic living conditions and at the same time feel empathy toward them recognizing how much the Irish needed their help. Imagery helped one see how poverty was pushing females to give into any job in order to sustain a living for their families. SwiftShow MoreRelatedManagement Course: Mba−10 General Management215330 Words   |  862 Pages2. Interaction between the Leader, the Followers the Situation Cohen †¢ Effective Behavior in Organizations, Seventh Edition 11. Leadership: Exerting Influence and Power 94 94 Text Palmer−Dunford−Akin †¢ Managing Organizational Change 2. Images of Managing Change 121 121 147 147 Text 3. Why Organizations Change Text Cohen †¢ Effective Behavior in Organizations, Seventh Edition 14. Initiating Change 174 174 Text iii Cases 221 221 225 The Consolidated Life Case:Read MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesJean H. Quataert 116 5 The Impact of the Two World Wars in a Century of Violence †¢ John H. Morrow Jr. 161 6 Locating the United States in Twentieth-Century World History †¢ Carl J. Guarneri 213 7 The Technopolitics of Cold War: Toward a Transregional Perspective †¢ Gabrielle Hecht and Paul N. Edwards 271 8 A Century of Environmental Transitions †¢ Richard P. Tucker 315 About the Contributors †¢ 343 _ IN TR OD UC TIO N Michael Adas B y any of theRead MoreDeveloping Management Skills404131 Words   |  1617 PagesKahn Senior Art Director: Janet Slowik Interior Design: Suzanne Duda and Michael Fruhbeis Permissions Project Manager: Shannon Barbe Manager, Cover Visual Research Permissions: Karen Sanatar Manager Central Design: Jayne Conte Cover Art: Getty Images, Inc. Cover Design: Suzanne Duda Lead Media Project Manager: Denise Vaughn Full-Service Project Management: Sharon Anderson/BookMasters, Inc. Composition: Integra Software Services Printer/Binder: Edwards Brothers Cover Printer: Coral Graphics TextRead MoreOrganisational Theory230255 Words   |  922 Pagescopyright material. Figure 2.1 (top left)  © Hulton-Deutsch Collection/CORBIS, (top right)  © Edifice/ CORBIS, (bottom left)  © Michael Nicholson/CORBIS, (bottom right)  © Mikael Andersson/Nordic Photos/Getty Images; Figure 2.3  © Sean Justice/The Image Bank/ Getty Images; Figure 2.4  © Bruce Hands/Stone/Getty Images; 3.1, 3.2, 3.3, 3.4, and 3.5 based on Human relations: rare, medium, or well-done? in Harvard Business Review Vol. 26 No. 1 Harvard Business School Publishing (Roethlisberger, F. J. 1948); Figure 3

19th Century Changes for Europe and America - 1453 Words

The 19th century in Europe and America saw a vast range of movement of ideas, beliefs, and way of thinking. Deciding to move away from the idea that the church was the reason for all being, great minds conjured up different conclusions as to why we as beings are here on this earth, what the meaning of life is, and what our purpose of living should be. It was because of these differences in thought and reason that creative movements were born. From Enlightenment to Romanticism, Realism to Symbolism, each had their own unique way of looking at life and meaning. These differences and similarities in style can be seen in their respective various forms of philosophy, as well as music and literature. The age of Enlightenment began as one of the first alternative ways of thinking. It emphasized more scientific reason and fact rather than believing that God controlled all things. The age of Enlightenment saw advances in science, philosophy and literature. Some famous philosophers of the time included Immanuel Kant as well as Jean- Jacques Rousseau. Both argued the effect of government on human psyche. Kant believed that there is no such thing as a true reality, that in fact reality is different for every person. Therefore we all perceive the law and government in different ways, and no one law means the same thing to the same person. He expresses these beliefs in one of his most famous works Critique of Practical Reason. Similarly, Rousseau formed his argument on theShow MoreRelatedThe Importance Of The Industrial Revolution865 Words   |  4 PagesAs the 19th century was starting, so was the start of the Industrial Revolution. The 1800s began with a bang as Count Alessandro Volta invented the first battery. Volta is the reason why we now measure electricity in â€Å"volts.† About ten years later Joseph Nicephore Niepce would create a machine that could produce a likeness or photograph. 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Understanding Business Research Terms and Concepts Free Essays

In the following examples, determine whether the term independent variable or dependent variable is appropriate. Michael is interested in learning the effects of using celebrity endorsement on sales. What type of variable is a celebrity endorsement? Independent Variable In an experiment, this variable is expected to be affected by the manipulation. We will write a custom essay sample on Understanding Business Research Terms and Concepts or any similar topic only for you Order Now Dependent Variable Criterion variable is synonymous with this term. Dependent Variable Several of these variables are somewhat correlated and are therefore are not independent among themselves. Independent Variable A predictor variable is synonymous with this term. Independent Variable Fill in the blanks with the term independent variable, dependent variable, or moderating variable. Incentives independent variable are expected to increase productivity dependent variable especially among newer employees moderating variable. The dependent variable should not precede the independent variable in a research study. In an experiment, participants experience a manipulation of the independent variable, called the experimental treatment. How to cite Understanding Business Research Terms and Concepts, Essays

5G Network The Next Phenomenon

Question: Describe about the 5G Network, the Next Phenomenon? Answer: Executive Summary The paper focuses on the opportunities and research challenges on 5G spectrums on mobile data and broadband networks. Various challenges are highlighted on the acceptability and other factors based on Singapore population. The research work makes a quantitative analysis on total 50 independent citizens of Singapore, with the objective to find out what the general population with age group between 15-60, both male and female with various occupations have a say on 5G spectrums. Based on the research outcomes the recommendations and findings suggest that the scope and expected year of 5G spectrum in Singapore is favorable in the market. Singapore being a Tech-savvy country makes it easier for further scope in 5G. Introduction 5G is a concept in this era. Networks are more oriented towards increasing the data speeds and coverage but without any standard limitations (Jain, 2013). The 4g spectrum is presently the current phenomenon of highest bandwidth. So long the substantial level of growth in capabilities and performance is offered by 4G, the International Telecommunication Union helps to access over 4G band widths. 5G is just the upgraded version of 4G with facilities that over-advances 4G users. Product Details: With the help of 5G network speed people can browse the network with a very high speed. It leads browsing, uploading, downloading functions to a much faster transferring. This is a big benefit for technologically advanced gadget users (Tehrani, Uysal Yanikomeroglu, 2014). The users get the advantage of uninterrupted connectivity especially for conferences, internet calling and video chats. The young generation has the benefit to watch and download videos, music and movies and a quick access on sharing every sort of information online. Compared to wifi connectivity, the 5G doesnt depend on hotspot (until and unless it is a wifi country like Singapore. These are few of the advantages of 4G; imagine 5G promises something more than that. Some of the features of 5G are discussed below: For tens and thousands of users, the data rates of around several 10 mb/s can be supported by approximately ten thousand users. Ten workers of an office will be able to have 1 GB of access simultaneously. A significant enhancement in case of spectral efficiency. Research objective: Whether people are sufficiently aware of 5G spectrum Whether the introduction of 5G will bring a change in standard of life Whether 5G would affect the political, environmental, economic and social aspects of Singapore. Whether the proposed cost of 5G becomes a big criterion of low/ high acceptability. Whether the consumers are ready to accept 5G over 4G. Whether Singapore market is ready for accepting 5G spectrum and the market accessibility of 5G. Research Methodology The research methodology is the process of focusing on the problem task of the research being undertaken and finding a solution to the problem. The company is deciding to launch a new product in Singapore. The key problem in hand is that weather the service will be successful or not. The acceptance of the product is under our study. Research design The information is collected about the acceptability of the 5G network in Singapore. The success of the network after its launch is made in the market. The information collected for this purpose is by interviewing the people on the basis of the questionnaire and by face to face interactions. Fishbone diagram The fishbone diagram is also called the Ishikawa Diagram or the cause and effect diagram. With the help of this diagram, the causes of a problem are identified. With the help of this diagram the ideas can be sorted into categories. Moreover it is used when the thinking of the team is likely to fall. The diagram is in general deals with methods, people, measurement, machines, materials and environment. The method is involved with how the task is performed (Wealleans, 2001). The person is one who is occupied with the process. Measurement is the evaluation of the quality of the data being generated from the process. Any equipment used in the process are categorized under the machines. Environment is the conditions, including time in which the research is performed. Figure 1: the fish bone diagram. Questionnaire design The questionnaire designed is the next layer of the research methodology. For this purpose, both qualitative analysis and quantitative analysis is done. The quantitative analysis is done by using close ended questionnaire and the qualitative analysis is done by using the open ended questionnaire. The scale used in this research is nominal and likert. Sampling plan Sampling is the third layer in the research methodology. In this research we used a simple random sampling procedure. This method was used so as to include a large population which will minimize the error in the sampling process. Moreover convenient sampling is done since the target sample is large. The analysis is done on 50 samples of which 100% of them have replied and participated. The participants were both men and women who were students, working professionals, and retired personnel. Methods of data collection and analysis The data were mainly primary data which was collected by personal interview method. Questionnaires were supplied to the sample population and self administered study was carried out for collecting the data. Limitations While conducting the research there were certain limitations that were encountered. The first limitation of the study was that sufficient time was not there to gather an in detailed information. Moreover the whole research was based on primary data. A study on secondary data would have been more helpful for the project. Lastly the responses made by the sample population were not always loyal to the study. Findings and analysis: Question 1: 5G spectrums will be costlier. Likert scale range Number of respondents Frequency percentage (1) 2 4 (2) 7 14 (3) 15 30 (4) 20 40 (5) 6 12 Table 1 Figure2: the cost effectiveness of 5G From the first question we try to find what people think about the cost of 5G. 26 people either agree or disagree that the cost will be high whereas 9 people think that it will not be high. And others are not sure about the price. Thus it can be seen that if cost is too high then people might have problem accepting it. But other features need to be good for people to accept it. Table 2 Question 2: It will have more coverage area. Likert scale range Number of respondents Frequency percentage (1) 4 8 (2) 8 16 (3) 12 32 (4) 16 24 (5) 10 20 Figure 3: the coverage area response. In the above question was whether the 5G network will have a more coverage area. From the responses of the people we can see that about 8 percent and 16 percent of the respondents either strongly disagreed or disagreed that the 5G will have a more coverage area. But a greater percentage of people or the respondents think that it will have a wider coverage area than 4G. From the above analysis it can be concluded that if 5G is launched, then it will have a positive effect on the people, and will lead to the overall success of the people. Table 3 Question 3: 5G will be faster than 4G Likert scale range Number of respondents Frequency percentage (1) 4 8 (2) 10 20 (3) 8 16 (4) 20 40 (5) 8 16 Figure 4: the comparison between 5G and 4G The next area of study is whether 5G will be faster than 4G. Currently 4G offers a speed of about 30-40 mbps download speed. It is expected that 5G will have more speed than that. But according to the study conducted it is seen that, out of 50 respondents it 14 have suggested that it will not be faster than the current 4G spectrum. But a large number of the respondent about 28 out of 50 feel that 5G will be faster than the 4G spectrum and will resolve the problems of the 4G in terms of speed. From the above it can be concluded that if 5G is introduced it will be a success since people will indulge in it if it is faster. Question4: 5G will improve the communication process. Likert scale range Number of respondents Frequency percentage (1) 8 16 (2) 6 12 (3) 16 32 (4) 14 28 (5) 6 12 Table 4 Figure 5: 5G communication process acceptability rate. The next question that was examined was whether 5G will improve the communication process and be convenient for the people. From the above study that was conducted, it is seen that out of 50 respondents, 16 have said that they are not sure whether the communication process will improve. It is also seen that 20 person either agree or strongly agree that 5G will improve the communication process. Whereas 8 people strongly disagree that it will improve the communication process. From this we can say that most people strongly believe that it will improve the communication process and convenience and which in turn will lead to its success. Table 5 Question5: You would shift to 5G over 4G Likert scale range Number of respondents Frequency percentage (1) 5 10 (2) 8 16 (3) 10 20 (4) 14 28 (5) 13 26 Figure 6: peoples response in adopting 5G The last object of studying is whether the customer will be satisfied with the 5G spectrum and whether they will shift from 4G to 5G. It is seen from the above study that more than half of the respondent that is 27 of them either agree or strongly agree that they will shift to 5G when it is introduced in the market. 10 respondents are not sure but will think about when it is launched. The rest thinks that it will be not much effective than 4G thus they will not shift. From this it can be concluded that the people will be satisfied with the new technology of 5G. Thus it can be said that the overall success rate of the 5G network depends on cost, speed, coverage, convenience and customer satisfaction. Here the dependent variable is the success rate of 5G network and the independent variables are the parameters mentioned above. We have measured whether the 5G network when launched in the market will be a success or a failure. We will analyze the findings according to the questionnaire set. The samples of 50 respondents were chosen randomly for the study using convenient sampling. The sample included male and female between the age group 15 and 60. It was seen that respondents think that it will be costlier. The other features makes it attractive like the speed, coverage, communication system thus, the people will be satisfied with it and in turn lead to the overall success of the network. Recommendations and Conclusions For Public-private partnership one of the main purposes is to use achieved results for Global Standardization to ensure the worldwide interoperable systems. The projects of PPP develop solutions with publicly obtainable interface conditions. It is very much important for 5G networks to find out what are the improvements that are required in context with the 4ps of marketing (Rhee, n.d.). This research work now focuses on the suggestions and proposal of 5G network. Product: products such as Massive Machine, Communications and Moving networks, Device to Device, Ultra Reliable, Massive MIMO and Ultra Dense Networks are expected to support the increase in the volume of mobile Data. Hence gadgets like PC, mobile, Tabs, laptops, printers will have the key to access 5G. But existing mobile and Smartphones are yet to be equipped to have the advantage of using 5G. Price: The chances of acceptability of 5G will be affected by the cost effectiveness of 5G.Hence 5G will have to compete with 4G as it is already a popular and people-friendly phenomenon. Place: In South Korea the Government has spend $1.5 Billion that will so make 5G networks rolling out around 2017 (the Guardian, 2014). In United States the 5G spectrum is most likely to be introduced around 2018 for trial basis. In Singapore it is expected around 2020. Promotion: 5G will require a huge amount of promotion. Singapore is a very techno Gadget oriented country having wifi connection throughout. It is the third ranking country in using e-Government keenness index (Parker, 2014), thus introduction of 5G will be necessary to promote amongst individuals otherwise the country is already among the top list to adopt 5G Spectrum. Further research opportunities: As the Smartphone device, the tabs and other similar devices are growing; there is an assumption that the data traffic is going to increase with 1000 fold by 2020. Even the capacity of existing mobile broadband will see an overload because of limited spectrum availability. The current spectrums of technology becomes fragmented with the increase is use of advanced technology. So far for the use of broadband systems in mobile, the spectrum of mm-wave has not been leveraged effectively (Law, Podolskiy Wasserman, 2013). The potential deployment scenarios of mm-wave technology have been assumed to be limited in line of sight atmosphere of low mobility to reduce the series of point-to-point communication. Rather than optimizing the efficiency of link in 4G, the 5G network has transferred towards efficiency of overall network. In heterogeneous networks and multinational transceivers the spectrum is identified as one of the key components to increase the efficiency of networks. The world is already undergoing through the advancements of various technological sea-change. Definitely 5G is set to fulfill the requirement of corporations and consumers with a sustainability based on 4Gs infrastructure. References Jain, T. (2013). Technology Advancement In Wireless Communication.INTERNATIONAL JOURNAL OF SCIENTIFIC TECHNOLOGY RESEARCH VOLUME 2. Law, S., Podolskiy, V., Wasserman, D. (2013). Towards nano-scale photonics with micro-scale photons: the opportunities and challenges of mid-infrared plasmonics.Nanophotonics,2(2). doi:10.1515/nanoph-2012-0027 Parker, T. (2014). China, South Korea commit to 5G leadership, while Japan and U.S. rely on private efforts.Fierce Wireless Tech. Rhee, M.Wireless mobile internet security. Tehrani, M., Uysal, M., Yanikomeroglu, H. (2014). Device-to-device communication in 5G cellular networks: challenges, solutions, and future directions.IEEE Communications Magazine,52(5), 86-92. doi:10.1109/mcom.2014.6815897 the Guardian,. (2014).The 5G network: when will it launch and what will it mean for consumers?. Retrieved 15 February 2015, from https://www.theguardian.com/media-network/media-network-blog/2014/aug/26/5g-network-launch-mobile-consumers-connectivity-download Wealleans, D. (2001).The organizational measurement manual. Aldershot, Hampshire, England: Gower. Appendix Questionnaire Name:______________________________ Age: ______________________________ Occupation:______________________________ Sex: ______________________________ Questions Strongly Disagree (1) Disagree (2) Neither Agree Nor Disagree (3) Agree (4) Strongly Agree (5) 1. 5G spectrum will be costlier. 2. It will have more coverage area. 3. 5G will be faster than 4G and will resolve the drawbacks of 4G 4. 5G will improve the communication process. 5. You would shift to 5G over 4G and prefer to have 5G at my work place 6. The overall success rate of 5G will be high

Shakespeares Turning Japanese free essay sample

A comparison of Japanese kabuki and Shakespeares plays, addressing the similarities of the works as well as Japanese adaptation of Shakespearean works. This paper presents an overview of kabuki, including its origins, role in Asian culture, and aspects of performance. Discussion of how Shakespeares works have been adapted to a kabuki form dominate the paper. Special attention is paid to the womans role in kabuki theater. `Drama is an ancient art form, steeped in various world traditions that have many precepts and edicts of rehearsal, production, and performance. The following is a presentation of two viewpoints, and the repercussions of the fusion of the traditions in performance and translation. The Asian world views performance as an attainment of character through repetition and form-study, to learn not just the dialogue and songs of a samurai or handmaiden, but to become that character using extra-ordinary body position (termed `extra-daily technique`), elaborate costumes and makeup, as well as traditional music. We will write a custom essay sample on Shakespeares Turning Japanese or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There are several styles of performance, but the most flamboyant is kabuki. Presently, there are four hundred plays in the conventional canon, but approximately thirty are performed each year in a seasonal cycle within Japan.`

Inevitable Globalization

Inevitable Globalization Globalization, according to the basic dictionary definition, is the expansion of activities or ideas to a worldwide scope. The Economist once called globalization â€Å"the most abused word of the 21st century,† and in many respects the way the term is treated in the popular and academic press makes the concept seem a great deal more complicated and murky than it really is. GLOBAL WARMING ESSAY Globalization is nothing new; according to Yale University’s Nayan Chanda, the term first appeared in about 1962 but is actually a normal process of human civilization that has been going on for thousands of years. Historical Perspective on Globalization Globalization, according to the basic dictionary definition, is the expansion of activities or ideas to a worldwide scope. In Nayan Chanda’s view, the process of globalization actually began when the first humans started to spread from the species’ point of origin in Africa to other parts of the world, beginning about 50,000 years ago. Globalization in the form we would recognize it probably started with Alexander the Great; his short-lived empire in the 4th century B.C. was the first in which we can clearly identify the permanent changes in disparate cultures because of their interaction. We, humans, are naturally expansion-minded, and the process of globalization can be attributed to three essential motivations. The first is economic; we are driven to increase our prosperity. The second is political; we seek to expand our range for the sake of security, to increase our power, and to spread our ideas about how we think humans should organize themselves, through concepts of government and religion. The third is our natural curiosity; we are a restless and adventurous species, and can’t help wondering what lies beyond our horizons. Malaysia today is an amalgam of native Malay, Chinese, and Indian cultures, with a government system that is a hybrid of the British Parliamentary system and a centuries-old confederation of Muslim Sultanates and is one of the world’s biggest sources of a strategic crop – rubber – that is native to South America. And most of the â€Å"fusion of influences† that created a national culture that is still somehow uniquely identifiable happened a century or more before the word â€Å"globalization† was even invented.  Our world is what it is because of globalization, and it is not at all a recent development. Globalization in the Pax Americana There have been four great periods of globalization in history (see History Essay). These paxes, for lack of a more imaginative word, were all characterized by the presence of a superpower, long periods of relative peace in which armed conflict was at least limited or localized, a significant and rapid improvement in general standards of living, and enormous advances in travel and communications technology. PERIOD I The first was the Pax Romana, which began with the accession of Caesar Augustus in 27 B.C. and ended with the death of the Emperor Marcus Aurelius (who was not, despite what the otherwise-entertaining movie Gladiator depicted, smothered with a pillow by Joaquin Phoenix) in 180 A.D. PERIOD II The second was the Pax Mongolica in the 13th and 14th centuries, during which Genghis Khan and his immediate descendants imposed a sophisticated and orderly administration stretching from the Pacific Ocean to the Black Sea, securely connecting Europe and Asia. PERIOD III The third was the Pax Brittanica, the century between the end of the Napoleonic Wars and the start of World War I when Great Britain was at the height of its imperial power. We live in the fourth, the Pax Americana, which began at the end of World War II. PERIOD IV In our time, globalization has been characterized most by rapid and accelerating advances in communication. Air travel replaced sea travel as the main means of reaching other continents in the early 1960’s, and barely a decade later had also replaced trains as the preferred means of long-distance land travel. The explosive growth of television after World War II initiated the first real global communication system; for the first time in history, events could be witnessed simultaneously by people all over the planet. The Internet, which we sometimes forget has only existed in a commonly useful form for only about 20 years, changed that global ability to receive information as-it-happens into the ability to create and participate, and in the past few years, to do so with fewer and fewer physical barriers – portable computers and smartphones now make up the majority of Internet-connected devices in the world, by a considerable margin. GLOBALIZATION  ESSAY In every one of Mankind’s â€Å"pax† ages, the movement of people and goods follows the movement of ideas, and vice versa. In our age, this is reflected in the growing influence of supranational governance over national sovereignty when it comes to economic matters. Institutions such as the World Trade Organization, the International Monetary Fund, the World Bank, and multi-state organizations like the EU, the GCC, and the ASEAN have more to do with determining the economic courses of individual countries than do their own citizens – a supreme irony in an age which is also characterized by growing democratization and civic participation. Is Globalization Really a â€Å"Natural† Process? Just because globalization is inevitable doesn’t mean it’s beneficial to everyone. Every great period of globalization in history has been marred by inequity, oppression, and general misery for some people. Entire cultures were wiped out in the Roman and Mongol expansions, and the colonial experience of many cultures under British rule was painful in a lot of ways. The United States did not grow to the political, economic, and cultural power that created the Pax Americana without ruining a lot of lives as well, virtually destroying a continent’s worth of diverse, sophisticated Native American cultures as it expanded. In our age, we have seen brutal conflicts in Southeast Asia, in the Middle East, in Central and South America, and in large parts of Africa. Despite living in a relatively peaceful and prosperous world, we also live with the threats of terrorism from various forms of extremism, new diseases, and risks to health and safety created by our own technological prowess, and far too many people still live with the ancient threats of famine, abject poverty, and hopelessness. The difference between our age and the ones that preceded it is that not only are we aware of the imbalances between groups and classes of people and how what we do creates those imbalances, the advances in communications mean that the disadvantaged have a better chance of being aware of it, too – and more to the point, have a better chance of calling attention to their plight. Being â€Å"against globalization† is a futile point of view; it is a basic human aspiration. But knowing what globalization really means, and pursuing it in a manner that causes the most benefit and the least harm, are goals we as a species can and should pursue.

Big Picture Journal -Pshycology 200 Essay Example | Topics and Well Written Essays - 250 words

Big Picture Journal -Pshycology 200 - Essay Example Psychology entails the study of behavior and mind. Nursing, on the hand entails the care of the individual’s health. Psychology in nursing is very important because it enables the nurse to study and know the behavior of an individual and put appropriate measures in order to facilitate good health of the individual. During the development of the child and in most cases before the age of 1 year, majority of the babies are under the care of the nurse and other hospital staff members. This means that the nurse is responsible for the psychological care of the infant (Muller and Taylor, 1999). The class has helped me understand some concepts and theories in psychology. Although psychology and nursing are entirely different subjects, their interrelation at different levels is crucial for the understanding and care of an individual. At the end of my studies, I would love to focus my study of nursing in the child development and

Nuclear Magnetic Resonance Spectrometry Essay Example | Topics and Well Written Essays - 1500 words

Nuclear Magnetic Resonance Spectrometry - Essay Example A large variety information is obtainable through a nuclear MRS spectrum. Much like the way infrared spectroscopy is used to identify functional groups, the analysis of a 1-dimensional nuclear MRS spectrum provides information on the number and type of chemical entities in a molecule. The impact of MRS on the natural sciences has been substantial. It can, among other things, be used to study complex mixtures of analytes, understand dynamic effects like change in reaction mechanisms, pressure and temperature, and investigate protein and nucleic acid structures and functions. It is a method that can be applied to a wide variety of samples, both in solution and solid state. MRS is a tool used by biochemists for medical research projects, and by doctors to gather useful clinical information which can be helpful in the diagnosis and treatment of various diseases. It applications in the field of medicine are, in general, within the scope of detecting neurological disorders. For instance, it is used to identify Neural Progenitor Cells in the live human brain without any risky surgery of any sort (Manganas, et al., 2007). Neurological infections require immediate identification and treatment. Medical physicists and doctors have always found it difficult to accurately and rapidly diagnose such infections in both children and adults. MRS, however, has opened up new avenues and is now used as a safe, non-surgical method for the identification of brain infections like brain abscess and meningitis. Outside neurology, MRS is used to measure phosphate, phosphocreatine, ATP and phosphodiesters in fibromyalgic muscle tissue (Sprott et al., 2000). Furthermore, this technique is currently being investigated to study a number of other diseases in the human body, most notable of which include cancer, epilepsy and Huntington's Chorea. MRS methods can further be divided on the basis of the specific procedures and principles used during detection and investigation. Correlation spectroscopy is one of the several types of 2-dimensional nuclear MRS techniques. Others types of NMR spectroscopy techniques include Exchange spectroscopy, J-spectroscopy, Protein Nuclear MRS, Total Correlation spectroscopy, Solid-state Nuclear MRS, and Nuclear Overhauser effect spectroscopy (Wuthrich, 1990). Solid-state nuclear MRS is often related to structural investigations of membrane proteins, protein fibrils, polymers, and inorganic chemical analysis. Protein nuclear MRS, on the other hand, has major applications in pure structural biology, where it is used to obtain high resolution 3-dimensional protein structure and dynamics, much like what is produced by X-ray crystallography albeit in a less destructive manner using much lesser energy. The entire phenomenon of magnetic resonance is a result of the fact that a spinning charge generates a magnetic field around it having a magnetic moment proportional to the spin. When an external magnetic field is applied to a sample, two possible spin states exist for any atom- +1/2 and -1/2. The magnetic moment of the lower energy spin state (+1/2) is aligned with the external field, and that of the higher energy spin state (-1/2) is opposed to the external field. The difference in energies of the two spin states is dependent on the external magnetic field strength, and is usually kept very small. Though the spin states have

Consumer Behaviour Essay Example | Topics and Well Written Essays - 750 words - 5

Consumer Behaviour - Essay Example reason and feel when they are faced with the different alternatives of products and how they get influenced by their environments (HAWKNIS, MOTHERSBAUGH & MOOKERJEE 2011, pg31). Other benefits that accrue from this study to organizations would include; the understanding of the consumers’ behaviors relating to how they make decisions while in the market for what they need, and also in coming up with the appropriate motivation and decision strategies relating to products they offer their customers. Product use is of utmost importance to the marketers as it influences a lot of the marketing decisions most of which involves improving and increasing its usage and consumption (KARDES, CRONLEY & CLINE 2011, pg55). In consideration to this target market, most organizations would tend to align themselves to offering the courses that would be attractive to the students. These students who achieve the ATAR score of 70% or above, according to the Australian education system are eligible for University admission. The ATAR system has been used to rank the student’s scores relative to that of the other students taking into account the total number of student who partake the WACE examination in any year and the number of those students who leave school in their final year. Some of the various important factors that have influenced the consumer behaviors over time can be grouped into the following categories: i) The cultural factors; of essence includes the consumers’ subcultures, their buying behaviors and social classes. The marketers dealing with this target market should be able to go out of their way and determine their different buying cultures, and what informs their decisions. This would help them in their market segmentation strategies so that the services they offer are tailored to ensure that these different groups of the students who attain these positions are served accordingly. This would also be vital in shaping the consumer’s perceptions, habits and the

Promotional Mix Of Tata Docomo

Promotional Mix Of Tata Docomo Tata DOCOMO is Tata Teleservices Limiteds (TTSL) telecom service on the GSM platform-arising out of the Tata Groups strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tokyo-based NTT DOCOMO is one of the worlds leading mobile operators-in the Japanese market, the company is clearly the preferred mobile phone service provider in Japan with a 50 per cent market share. NTT DOCOMO has played a major role in the evolution of mobile telecommunications through its development of cutting-edge technologies and services. Over the years, technologists at DOCOMO have defined industry benchmarks like 3G technology, as also products and services like the i-modeTM, mobile payment and a plethora of lifestyle-enhancing applications. Today, while most of the rest of the industry is only beginning to talk of LTE technology and its possible applications, DOCOMO has already started conducting LTE trials in physical geographies, not just inside laboratories! . Despite being a late entrant, Tata Indicom, TTSLs CDMA brand, has already established its presence and is the fastest-growing pan-India operator. Incorporated in 1996, Tata Teleservices Limited is the pioneer of the CDMA 1x technology platform in India. Today, Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Ltd, serves over 37 million customers in more than 320,000 towns and villages across the country offering a wide range of telephony services including Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wire-line Services. Promotional Mix Strategies Adopted by TATA DOCOMO ltd. As a telecom service provider company DOCOMO core product is its SIM card and services. It adopts many sales promotional mix tools to capture the market. The main tools which, company has adopted to promote sales are: Advertising Sales promotion and CSR Events and experiences Public relations and publicity Direct marketing ADVERTISING As a medium of exchange TATA DOCOMO has adopted many campaigns to hit the market. The campaign, which will run through the festive season, aims to stand out with two key selling points: one, its tagline Do the New; and two, its differentiated tariff plans. Do the new is a concept that prompts every citizen to do something new, even if its a small thing. It appointed Pooja Chopra (Femina Miss India World 2009) and Krushnaa Patil (the youngest girl to conquer Mount Everest) as brand ambassadors. For Tata DoCoMo, doing the new has also meant charging the user per second, and not per minute. The basic tariff is one paisa per second for both local and STD calls, a deviation from the industry practice of a 60-second billing. The company claims that this plan, termed as pay as you use, is gaining popularity in the market. If life changes in seconds why to pay for minutesà ¢Ã¢â€š ¬Ã‚ ¦. : It not only focuses on television advertising but, also in print media. Often, its advertisement can be seen in any reputed news papers. For advertisement it has done many campaigns, some of those are: DO THE NEW DOCOMOS SONG Its time for you to DO the New every time you make a call with Tata DOCOMO My Song The track has four layers, making it easier for the brand to use any part, as the communication demands. The first part is the repeated do do do bit; the second is the repeated do-do, mo-mo bit; the third part is when Docomo is recited in a cuckoo clock manner; and finally the high-pitched voice taking the tune to a higher note. . The logo of Docomo dance, walk , sit, stand and does all super cute actions to form different patterns which is very much impressive.. Tata Docomos 3G PLAN Its tag line is Why walk with the old when you can fly with the new Small Screen Plans Enjoy Flexible Plans and More with Tata DOCOMO Small Screen 3G Plans. MRP (Rs.) Local + National + Roaming (Mins) Data Validity (Days) 350 500 150 MB 30 500 750 250 MB 30 750 1250 500 MB 30 1000 2000 1 GB 30 2000 5000 2 GB 30 Bonus Offer on Small Screen Plans : Additional 100 MB data with every recharge till Special Tariff Vouchers If you want to try out first and experience 3G or if you want to Top Up additionally to the Combo Plans. MRP (Rs.) Data Validity (Days) 90 100 MB 10 201 200 MB 30 501 650 MB 30 SALES PROMOTION Special tariff voucher: DOCOMO offers many special tariff voucher such as: night plan,, 1paisa plan, lifetime plan,GPRS,1p/6sec plan,etc to promote sales Discounts and free gifts: Its plan to sell DOCOMO sim card free or with minimum charges to promote sales is very popular among youth. It provides free sim card or minimum charges with the talk value of 50 rupees or more. Value added Services: TATA DOCOMO do partnership with Gemalto, the world leader in digital security. Gemaltos offering will help further liberate customers from remembering complicated codes and configuring services each time a user changes his mobile handset. With services located on the SIM, the user can easily browse through his service menu and launch the service on his handset with a simple click. TATA DOCOMO subscribers benefit from innovative services including mobile banking, mobile chatting and information on demand, through a user-friendly interface. They can also customize their mobile phone with wallpapers and ringtones, and enjoy games and infotainment. Users are offered to choose between Hindi and English when activating the service DOCOMO provides many VAS to its customers to update them and give them valuable information like stock market information, weather, news and many others. TATA DOCOMO Unveils New Offers For MNP Tata docomo provides Mobile Number Portability by which, you can shift to another operator of your choice without changing your old number . Tata Docomo tie with many mobile companies to promote sales Samsung Galaxy is a cutting edge Smartphone, featuring a 3.2 AMOLE full touch screen and 7.2 Mbps HSDPA and Wi Fi connectivity, providing users access to Googleà ¢Ã¢â‚¬Å¾Ã‚ ¢ Mobile services and full Web browsing at excellent speeds. Tata DOCOMO Combo offer gives customer at a discount price with 6 month postpaid subscription free Events and experience Mirchi Activation and TATA Docomo present Talent Ekdum Loaded Radio Mirchi along with TATA Docomo organised the unique talent hunt contest titled Talent Ekdum Loaded that culminated with a grand finale on October 12 at Oberoi Mall in Mumbai. The contest was held in 36 colleges and eight malls across the six cities of Mumbai, Pune, Aurangabad, Kolhapur, Nashik and Nagpur. The event was managed by Mirchi Activation. The main objective of the event was to provide a platform for the youth to showcase their talent Tata DOCOMO introduces customer outreach service Live Chat TATA DOCOMO has introduced a unique customer outreach service-Live Chat. The Live Chat service is a first-of-its-kind endeavor in the Indian telecom industry, aimed at ensuring prompt customer service as a key differentiator for Tata DOCOMO. The service will take care of all post-paid and prepaid queries, requests and complaints through the Live Chat option. Tata DOCOMO sponsors Mumbais Twitter festival Mumbai Twestival is an event where tweeps (people who tweet) from Mumbai and around can get together to celebrate the festival and support a local charity organisation which is selected by the tweeples. The noble cause for which the Mumbai Twestival is held is: Help a Child, where the tweeples will aim to provide scholarships to meritorious students who cannot afford the increasing cost of education. The aim is to provide the charity a platform on Twitter to spread awareness and raise funds for the cause. TATA DOCOMO sponser ODI T20 CELEBRITIES ENDORSEMENT AALU ARJUN @ TATA DOCOMO: Allu Arjun came to the Tata Docomo Store at Madhapur to give away prizes to a contest in association with Vedam. Allu Arjun gave the winners a music CD of Vedam signed by him SOHA ALI KHAN @ TATA DOCOMO STORE RANVIJAY AND POOJA CHOPRA @ DOCOMO STORE Tata DOCOMO organized more events Public relation and publicity DOCOMO maitaining their interactions with customers through social media like twitter, orkut , facebook, my space,youtube,HI5,etc Beyond the day to day and one-on-one interactions with our fans and followers, Tata DOCOMO has also launched consumer engagement programs with a heavy social media angle. This has helped us build repeat engagement points with a large number of our fans. Response from customer QUES 2: Which promotional methods must company emphasize and why ANS 2 The company must emphasize on sales promotion because there are some flaws I found in promotional strategies: RETAILER SIDE: Retailers are emphasizing on selling multi brands products. Few retailers are focusing on only one brands who provide them rewards and incentives. Lack of awareness about postpaid. CUSTOMER SIDE: Maximum no of inactive customer Some customers are loyal towards one brand Customers prefer company outlay because of attractive gift Few customers are not getting proper service COMPANY SIDE: Network problem and minimum coverage 80% customer are using prepaid plan whereas 20% are using postpaid because they are not aware of postpaid tariff plan QUES 3: Suggestion on more effective alternative promotion method company can use. ANS 3 RECOMENDATION Company should make it compulsory that a separate strategies adopted to increase postpaid sales Company can reduce the call rate with in the same network night calling. Some special gift should be there for retailer to attract them for push the customer, gift for customer also. A formal meeting for the retailers to make them understand inwhich way they can earn money (monthly basis like salary). Tariff plan should be start from low rental like 50, 99 and 199 as other company offers. Unlimited CUG facility can generate more corporate customer. A separate team should be there for supervising this channel Increase network coverage: Few of customers not satisfy with net work coverage. If Tata increase more towers more customers are satisfy Increase download speed of internet: the download speed of Tata Docomo is very slow. If it increases speed of download it may increase the brand image . Concentrate on SMS tariff: No difference from the competitors SMS tariff if it made slight changes it will attract more customers Avoid black marketing of Sims by dealers: due to doing black marketing the brand image decreases More customer service centers are requiring: More customer service centers are require meeting the desires of customers.

My Personal Code of Ethics Essay -- Ethics in Public Relations

Preamble I, Rob Geis, commit myself to the code and values that I am about to describe. As a person I have vast life experiences that have affected who I am and what I believe in. As a Public Relations professional it seems that our industry is often under ridicule for being unethical and known as spin doctors. As an ethical student and person I consider these key values as guiding stones to my applied ethical choices. Family, friends, school and religion have all made me the person I am today and influence my ethical choices. When it comes to family I was raised to be respectful of my elders and those around me; however I was also taught to speak my mind when I did not agree. Growing up I met many people who were not allowed to say no to their parents or elders because it was disrespectful. I believe this trait helped me be more open with teachers and family overall. I was also raised to respect women, which is something you do not see often in American culture anymore. I was raised to open doors for women and let them have my seat. As a kid people do things because this is the way people are taught; once people grow up you realize showing people respect is the right thing to do so you continue to do so. Respect is important; however the most influential values I learned were kindness and the power of knowledge. As a kid, I was taught to work hard and have fun later; we were not allowed to leave the house to party or go out unless we had all our homework done. This meant learning to think critically and efficiently in order to do great work in a small amount of time. My parents dropped out of college so that they could give my sisters and I opportunities they didn't have, for this reason I have learned the value of har... ...st of my values I feel only a virtuous person would follow them because it would make them a better person. Works Cited Klein, JÃ ¼rgen, "Francis Bacon", The Stanford Encyclopedia of Philosophy (winter 2012 Edition), Edward N. Zalta (ed.), URL = . Locke, J. (199). Idea of power. An essay concerning human understanding (p. 358). Raleigh, N.C.: Alex Catalogue. Chilton, B., & Neusner, J. (2008). The Golden Rule: The Ethics of Reciprocity in World Religions. London: Continuum. Kraut, R. (2001, May 1). Aristotle's Ethics.Stanford University. Retrieved January 26, 2014, from http://plato.stanford.edu/entries/aristotle-ethics/#VirDefConInc Parsons, Patricia. "The Trouble with Rules." Ethics in public relations a guide to best practice. 2nd ed. London: Kogan Page, 2008. 36-37. Print.

Lakme Cosmetics Essay

Lakme is one of the cosmetic brands of the Unilever Bangladesh Ltd offers to the target market. The survey has been conducted to know cognitive components, affective components and behavioral components of the consumers in Dhaka city. Our sample size is 50. These respondents are from different professional such as Student, Housewife, Private Service holder, Public service holder and other professions. Among 50 respondents, 31 or 62% respondents are from the age of 16 years to 25years, 16 respondents from 26 to 35 and 3 respondents from 36 to 45 years and 31 respondents from 16 to 25 years use lipstick, 16 respondents from 26 to 35 years use lipstick and lastly 3 respondents from 36 to 45 respondents use lipstick. Maximum respondents are from lower higher class. According to our research 50% of the total respondents go to beauty parlor once a month, about 12% of the respondents go twice a month, 18% of the respondents go twice a week, 6% of the respondents go once a week, 7% of the re spondents go not in fix time interval. 36% of the total respondents watch TV or movies. In case of buying habit 54% of the respondents buy lipstick once a month, about 18% of the respondents buy lipstick twice an month, around 12% of the respondents buy lipstick twice a week and 16% of the respondents buy lipstick in different occasions. The respondents are a bit colorful, Organized, Moderate stylish, changing oriented, a bit youthful, somewhat rational, a bit formal, like to dominate, little bit calm. The schematic memory of the lakme is quite positive. Respondents perceive the lakme lipstick as Hygienic, Modern Outlook, Long Lasting, Fascinating, Bright, Color, Elegance, Distinct, High Price, High Class, Prestigious, Assured Quality, Fantastic, Satisfaction, and Best Quality. According to perceptual mapping Lakme has a strong brand image than Revlon and Loreal. Since weighted mean of lakme is 0.326 and the weighed mean of Revlon is 0.562 Lakme is closer to Ideal brand than Revlon and thus attitudes toward Lakme lipstick very favorable than attitudes toward Revlon lipsticks. Lakme has favorable emotion towards its lipstick. As per our research about 54% of the target market use Lakme and most of them will buy it next time. So it reveals the positive behavioral components of attitude in the mind of the consumers. Finally Lakme can change the cognitive attitudes by changing belief, adding belief, shifting importance  and changing ideal and through classical conditioning, mere exposure lakme can change the affective components of customers. And operant conditioning needs to alter behavioral components of the consumers. Background of the Report: Our course instructor Mr, Farhan Faruqui has recommended us to prepare a report on Lakme which will be regarded as the term paper for the Spring 2008 semester on the 7th April 2008. The report was supposed to find linkage among real-life advertisements by Lakme lipstick and the theories taught in the classes of the course of Consumer Behavior. Statement of the problem: the report will try to answer the following questions: †¢ Is Bangladesh Unilever Ltd, applying the theories of Consumer Behavior in their Marketing activities? †¢ Are the methods effective? †¢ Do the consumers like their marketing activities? †¢ What is Lakme lipstick’s position compared to other brands? †¢ What else Unilever Bangladesh Ltd could do to ensure future success? Statement of Purpose: the report will serve the following purposes †¢ Defining the practical application of theories of consumer behavior evident in Lakme lipstick’s marketing activities. †¢ Explaining the effectiveness of Lakme lipstick’s marketing activities. †¢ Presenting a total picture regarding consumer feedback and responses. †¢ Describing lakme lipstick’s position in the market. †¢ Proposing few suggestions for lakme lipsticks that will ensure long-term success for Lakme. Scope of the report: this report has been prepared with in the following parameters †¢ The Report covers the marketing activities for Lipstick offered by Lakme by Unilever Bangladesh. †¢ Throughout the survey, emphasis was given to female members of the market. †¢ The Report is primarily based on customer feedback derived from the survey which might not represent the actual information due to sampling error. †¢ The survey is  conducted in the Dhaka city as well as other developed cities. Methodology: this marketing report has been prepared based on primary data. This is basically a qualitative analysis. We have chosen non-comparative scaling technique because we wanted to measure the influence of each and every factor. Only by Non-comparative scaling technique we can do that. And among two types non-comparative technique we used itemize technique and between three itemize techniques we took Likert scaling for Affective components and semantic scale for cognitive components which range from 1 to 5 point scaling. Then after screening we have finally set sets of questions in our questionnaire. Our target population has been the female of Dhaka city and other developed cities in Bangladesh. We have chosen probability sampling. We are four members in our group. As we have been assigned to collect data, we have gone to the target market and got the questionnaires filled up by the females. And to analyze to data we use SPSS application. We analyze data by frequency distribution, different types of diagram and multiple variables comparison. Limitation: Like every research it has also some limitation. Among them time is the most significant constraint that affected our research very much. Within this short time it s was quite impossible to make this sort of research. We had only around 15 days to prepare a research which is quite impossible. Among the other constraints next significant was target market who was reluctant to fill the questionnaires. The product has been a low-involvement one so target market has been reluctant to answer them. There has been a lack of co-ordination among the group member. May be data does not represent the actual population. Organizational Background: This segment will provide a short description concerning the Unilever Bangladesh ltd. The segment will include the following topics- company background, mission statement, company objectives, company location. Company Background: The origin dates back to 1964, when the first Manufacturing Operations were set up as a part of Lever Brothers Pakistan operations. After independence, it was incorporated as a separate Company under the laws of Bangladesh. Later on the Company diversified into different categories. Unilever is a multinational company but for our term paper we are interested in Unilever Bangladesh Ltd. Over the last four decades, Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people to remove the daily drudgery of life. Over 90% of the country’s households use one or more of Unilever’s products. Unilever Bangladesh conducts their operations with honesty, integrity and openness, and with respect for the human rights and interests of their employees. They will similarly respect the legitimate interests of those with whom they have relationships. Unilever companies and their employees are required to comply with the laws and regulations of the countries in which they operate. Employees: Unilever is committed to diversity in a working environment where there is mutual trust and respect and where everyone feels responsible for the performance and reputation of their company. They will recruit, employ and promote employees on the sole basis of the qualifications and abilities needed for the work to be performed. They are committed to safe and healthy working conditions for all employees. They will not use any form of forced, compulsory or child labor. They are committed to working with employees to develop and enhance each individual’s skills and capabilities. They respect the dignity of the individual and the right of employees to freedom of association. They will maintain good communications with employees through company based information and consultation procedures. Unilever Operations in Bangladesh provide employment to over 10,000 people directly and through its dedicated suppliers, distributors and service providers. 99.5% of UBL employees are locals and they have equal number of Bangladeshis working abroad in other Unilever companies as expatriates Consumers: Unilever is committed to providing branded products and services which  consistently offer value in terms of price and quality, and which are safe for their intended use. Products and services will be accurately and properly labeled, advertised and communicated. Shareholders: Unilever will conduct its operations in accordance with internationally accepted principles of good corporate governance. They will provide timely, regular and reliable information on their activities, structure, financial situation and performance to all shareholders. Business partners: Unilever is committed to establishing mutually beneficial relations with their suppliers, customers and business partners. In their business dealings they expect their partners to adhere to business principles consistent with their own. Community involvement: Unilever strives to be a trusted corporate citizen and, as an integral part of society, to fulfill their responsibilities to the societies and communities in which they operate. Public activities: Unilever companies are encouraged to promote and defend their legitimate business interests. Unilever will co-operate with governments and other organizations, both directly and through bodies such as trade associations, in the development of proposed legislation and other regulations which may affect legitimate business interests. Unilever neither supports political parties nor contributes to the funds of groups whose activities are calculated to promote party interests. The environment: Unilever is committed to making continuous improvements in the management of their environmental impact and to the longer-term goal of developing a sustainable business. Unilever will work in partnership with others to promote environmental care, increase understanding of environmental issues and disseminate good practice. Competition: Unilever believes in vigorous yet fair competition and supports the development of appropriate competition laws. Unilever companies and employees will conduct their operations in accordance with the principles of fair competition and all applicable regulations. Business integrity: Unilever does not give or receive, whether directly or indirectly, bribes or other improper advantages for business or financial gain. No employee may offer, give or receive any gift or payment which is, or may be construed as being, a bribe. Any demand for, or offer of, a bribe must be rejected immediately and reported to management. Unilever accounting records and supporting documents must accurately describe and reflect the nature of the underlying transactions. No undisclosed or unrecorded account, fund or asset will be established or maintained. Mission Statement: â€Å"Our mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people look good, feel good and get more out of life.† This is the mission statement of the Unilever Bangladesh Ltd. Brands: Unilever Bangladesh has several brands in the market. Those are Wheel, Lux, Lifebuoy, Fair & Lovely, Pond’s, Close Up, Sunsilk, Lipton Taaza, Pepsodent, Clear, Vim, Surf Excel, Rexona, Dove, Vaseline & Lakme. Type of business: Fast Moving Consumer Goods Company with local manufacturing facilities, reporting to regional business groups for innovation and business results. Constitution: Authority of the conducting the company is still in hand of Unilever. Unilever owns 60.75% of the total share and Bangladesh government owns 39.25% of the total share Objective: Their purpose in Unilever is to meet the everyday needs of people everywhere – to anticipate the aspirations their consumers and customers and to respond creatively and competitively with branded products and services which raise the quality of life. Their deep roots in local cultures and markets around the world are their unparalleled inheritance and the foundation for their future growth. They will bring their wealth of knowledge and international expertise to the service of local consumers – a truly multi-local multinational company. Their long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively and to a willingness to embrace new ideas and learn continuously. They believe that to succeed requires the highest standards of corporate behavior towards their employees, consumers and the societies and world in which they live. This is Unilever’s road to sustainable, profitable growth for their business and long-term value creation for their shareholders and employees.. Company Location: The company has a Soap Manufacturing factory and a Personal Products Factory located in Chittagong. Besides these, there is a tea packaging operation in Chittagong and three manufacturing units in Dhaka, which are owned and run by third parties exclusively dedicated to Unilever Bangladesh Target Market Parameters: 1. Demographic Factors: Demography is the scientific study of characteristics and dynamics pertaining  to the human population. The characteristics encompassed by this study include size, growth rate, density, vital statistics, and distribution of a specified population. Demography is widely used for various purposes and can encompass small, targeted populations or mass populations. The target market can be divided based on demographic variables. Demographic variables encompasses various aspect of an human such as Age, Gender, Family size, Family lifecycle, baby-boomers, Income, Occupation, Education, Ethnicity, Nationality, Religion, Social class etc. To be successful as marketer one must understand the demographic factors of the population. 1.1: Age and Sex: Normally consumers’ needs and wants change with age. There are certain types of products which attract different types of aged people as well as different sex. There some product which attract male people and there are some products which get the attention of female people. In the same one there are some products which get attracted by the mature people and there are other types of product which attract the child. Therefore products like Lipstick attract the female people or segment. In case of Lakme lipstick the target market is urban female and other developed cities like Dhaka, Shylet, Chittagong e.t.c. although the targeted age is somewhere between 16 years and 45 years. It may be seen that male are buying the lipstick but the ultimate users are female. As a result our majority of targeted respondents are female. The proportion of the male and female respondents in the survey is like this. Figure1.1: Gender analysis According to Figure 1.1 the majority of the respondents are Female. Among 50 respondent female is 43 in case of percentage about 86% of the total sample. So from this Figure 1.1 it can be understood that the survey has been got answered by right people. Figure 1.2: Age analysis Figure1.2 is showing the age structure which has been used for our survey. Among 50 respondents, 31 or 62% respondents are from the age of 16 years to  25years, 16 respondents from26 to 35 and 3 respondents from 36 to 45 years. These respondents will give us the information about Lakme lipstick. They will inform us about Cognitive component, affective component as well as behavioral component of the Lakme lipstick. They will differentiate the lakme among the various lipsticks. Form their responses we will be able to understand the various aspect our research topic. Figure 1.3: Frequency of Brand According figure 1.2 among 50 respondents, 31 respondents from 16 to 25 years use lipstick, 16 respondents from 26 to 35 years use lipstick and lastly 3 respondents from 36 to 45 respondents use lipstick. So here we see the prime customer of lipstick is the people who fall in the range from 16 to 25. so Unilever Bangladesh Ltd should pay more attention on this segment as well as the segment range from 26 to 35. 1.2: Occupation: the purchasing behavior depends on the occupation of the individual. For our research we are simply interested about public service, private service, student, Housewife and for making our questionnaire non force we have kept an option blank. Figure 1.4: Occupation analysis Among 50 respondents, 25 are students, 17 are private service holders, 5 are public service holders. 1 is housewife and 2 are others. In case of percentages about 50% of the total respondents are students, 2% are housewife, 34% are private service holders, 10% are public service holders and 4% are from other occupation. So we have targeted the right people who generally use or buy lipsticks. The Unilever Bangladesh Ltd needs to be  serious about customer like student because this is the big portion of the lipstick users. Students basically use or buy lipstick frequently. They are the main customer of the lipstick. The Unilever Bangladesh Ltd has other potential segment like Private Service professional and public service professional to pay the attention. Because this second and third highest portion of the target market. These segments would be a profitable one for Lakme. Figure 1.5: Brand according to occupation According to above table 25 students use lipstick , 1 housewife uses lipstick, 17 Private service holders use lipstick, 5 public service holder use lipstick and 1 respondent from other profession use lipstick. So Lakme should seriously consider the segment of student since it is the main target market, the private service professionals as it is a great potential segment for Lakme and public service professionals. 1.3: Social Gathering: the respondents of the target market are generally do not like to attend the social gathering very often. Figure 1.6: Social gathering According to our research about 44% of respondent are generally attend the social gather once a month, around 34% of the respondents attend social gathering twice a month, 10% of the respondents are attend different time, 2%, 2% and 8% of the respondents attend the social gathering once a week, more than 4 a month and less than once a month respectively. Since they do not attend the social gathering the Lakme can organize a informal chats or road show with its target market to get the feedback and to spread the positive attributes of Lakme lipstick to others. 1.4: Income: Purchasing ability depends on the individual income. People tend to buy more who has very high income. It is proven that higher class of the society buys more than another. In our survey there are 16% respondents have the income 40000 and above, 24% respondents have the income between 30000 to 40000, 30% respondents have the income between 20000 to 30000 and 14%, 14% and 2% of the total respondents have the income somewhere between 10000 to 20000, below 10000 and no income respectively. Figure 1.7: Distribution of the income According to figure 1.6 among 50 respondents, 8 respondents have the income of 40000 and above, 12 respondents have income between 30000 to 40000, 15 respondents have the income between 20000 to 30000, 7 respondents have the income between 10000 to 20000, 7 respondents have the income less than 10000 and 1 respondent does not have any income. Figure 1.8: Buying behavior according to income The individuals have the income 20000 to 30000 are very much eager to buy lipstick The target market who have income 30000 to 40000 and above 40000 are also interested to buy the lipstick. So Lakme should maintain the customer segment of who have income between 20000 and 30000 and also to influence the segment like who have income between 30000 and 40000 and above 40000. Leisure: Member of the target market does have variety in their leisure time. They just make them busy with numerous activities which they do often. Figure 1.9: Leisure activities According to figure 1.8 most of our target markets spend their time at home during the leisure time and some of them tend to go out in the leisure time. From above frequency distribution it has been found that about 36% of the total respondent watch TV or movies during the leisure time, about 16% of the respondents go to parties or concerts at leisure time, 2% play computer games, 10% of the respondents read story books at the leisure time, 6% of the respondents play outdoor games, 12% of the respondents hangout with their friends, 12% of the respondents read newspaper at the leisure time, 2% of the respondent travel at the leisure time and 2% of the total respondents do other thing during the leisure time. it is clear that most of the respondents enjoy their leisure time by watching TV or movies. So TV and electronic media has become main source of entertainment of the target markets. As Television has become the main source of entertainment at leisure time, Marketer can easily reach the target market. Newspaper can be an effective to reach the target markets. Unilever Bangladesh can publish or put their advertisement into those Television and Newspaper to efficiently manipulate the target markets. Going beauty parlor: Every one likes to be looked beautiful. In case of female this statement is the most appropriate one. The female segments like to go to Beauty parlor.

How were Spartans different from Athens essays

How were Spartans different from Athens essays This is a comparing on two city-states in Greece. In Greece Sparta and Athens were different in so many ways such as in religion, government, culture, beliefs, education etc. Athens and Spartans were two major city-states in Greece These two city-states were very different from each other in many ways because they were seperated from each other by low rugged mountains and Athens was located in northeast of sparta and Sparta was located in the South Central region of Greece known as the Peloponnesus. The Athenians had a democracy and Athens was first ruled by one king but in 750 B.C. some Athen noble merchant and manufacturer took over, Spartans had a military aristocracy they was once ruled by one king but in 800 B.C., Aristorals or nobles took over the government and from that time Sparta had two kings. Athens government was a direct democracy. citizens had the right to make and vote on laws. Citizens served on jury. Sparta government was an oligarchy and one man ruled. Citizens had no right to make laws and ther e was no jury system. Spartans military was very important to them because at seven boys were sent to military camps, and were treated very badly and men were expected to marry at 18, Athens men were expected to be citizens by 18 and from seven boys were taught mathematics, writng, and music. ...

Shakespeares Sonnet 18 Study Guide

Shakespeare's Sonnet 18 Study Guide William Shakespeares Sonnet 18 is justifiably  considered one of the most beautiful  verses  in the English language. The  sonnet’s  enduring power comes from  Shakespeare’s  ability to capture the essence of love so clearly and succinctly. After much debate among  scholars, it is now generally accepted that the subject of the poem is male. In 1640, a publisher named  John Benson released a highly inaccurate edition of Shakespeare’s sonnets in which he edited out the young man, replacing â€Å"he† with â€Å"she.† Benson’s revision was considered the standard text until 1780 when Edmond Malone returned to the 1609  quarto and re-edited the poems. Scholars soon realized that the first 126 sonnets were originally addressed to a young man, sparking debates about Shakespeare’s sexuality. The nature of the relationship between the two men is highly ambiguous and it is often impossible to tell if Shakespeare is describing platonic or erotic love. Summary Sonnet 18 is perhaps the most famous of the 154 sonnets Shakespeare completed in his lifetime (not including the six he included in several of his plays). The poem was originally published, along with Shakespeares other sonnets, in a quarto in 1609. Scholars have identified three subjects in this collection of poems- the Rival Poet, the Dark Lady, and an anonymous young man known as the Fair Youth. Sonnet 18 is addressed to the latter. The poem opens with the immortal line Shall I compare thee to a summers day? following which Shakespeare does just that, finding the youths beauty even more lovely and more temperate that that of summer. Here Shakespeare is at his most romantic, writing that  love and the youth’s beauty are more permanent than a summer’s day, which is tainted by occasional winds, blistering heat, and the eventual change of season. While summer must always come to an end, the speaker’s love for the man is eternal- and the youths eternal summer shall not fade. The young man to whom the poem is addressed is the muse for Shakespeare’s first 126 sonnets. Although there is some debate about the correct ordering of the texts, the first 126 sonnets are thematically interlinked and demonstrate a progressive narrative. They tell of a romantic affair that becomes more passionate and intense with each sonnet. In the  previous 17  sonnets, the poet has been trying to convince the young man to settle down and have children, but in Sonnet 18 the speaker abandons this domesticity for the first time and accepts love’s all-consuming passion- a theme that appears again in the sonnets that follow. Major Themes Sonnet 18 touches on a few simple themes: Love The speaker begins by comparing the man’s beauty to summer, but soon the man becomes a force of nature himself. In the line  Ã¢â‚¬Å"thy eternal summer shall not fade,† the man suddenly embodies summer. As a perfect being, he is even powerful than the summer’s day to which he has been compared up to this point. In this way, Shakespeare suggests that love is an even more powerful force than nature. Writing and Memory Like many other sonnets, Sonnet 18 contains a volta, or turn, where the subject matter changes and the speaker shifts from describing the subjects beauty to describing what will happen after the youth eventually grows old and dies. Nor shall Death brag thou wanderst in his shade, Shakespeare writes. Instead, he says that the fair youth will live on through the poem itself, which has captured the young mans beauty: So long as men can breathe or eyes can see, / So long lives this, and this gives life to thee. Literary Style Sonnet 18 is an English or Elizabethan sonnet, meaning it contains 14 lines, including three quatrains and a couplet, and is written in iambic pentameter. The poem follows the rhyme scheme  abab cdcd efef gg. Like many sonnets of the era, the poem takes the form of a direct address to an unnamed subject. The volta occurs at the beginning of the third quatrain, where the poet turns his attention to the future- But thy eternal summer shall not fade. The key literary device in the poem is metaphor, which Shakespeare references directly in the opening line. However, instead of using it traditionally- comparing the subject to a summers day- Shakespeare draws attention to all the ways in which the comparison is inadequate. Historical Context Little is known about the composition of Shakespeares sonnets and how much of the material in them is autobiographical. Scholars have long speculated about the identity of the young man who is the subject of the first 126 sonnets, but they have yet to find any conclusive answers. Key Quotes Sonnet 18 contains several of Shakespeares most famous lines. Shall I compare thee to a summer’s day?Thou art more lovely and more temperateAnd summer’s lease hath all too short a dateSo long as men can breathe or eyes can see,So long lives this, and this gives life to thee.

Not sure Essay Example | Topics and Well Written Essays - 1750 words - 1

Not sure - Essay Example Almost all organizations conduct an interview before recruiting employees to determine the candidates who are most competent to fit for the vacant position (Townsend 2007, p. 87). Managers use a first interview (screening), an interview conducted either via the phone call or at the office of the employer (Eung 2011, p. 56). This type of interview is brief and usually lasts for 40-60 minutes. During this interview, the interviewing managers will mainly want to know the candidate’s skills and experiences. Most interviewing managers make use of the screening interviews to describe organizational operations as well as the position (Seidman 2006, p. 34). If the managers are impressed by the candidate’s performance at this first interview, they invite the candidate for a second interview. The second interviews are usually longer compared to the first one and may take three hours or even a whole day. This interview involves a variety of interview questions, which are in form of testing. They also involve lunch or dinner, taking the interviewees out for a tour, as well as conducting a series of interviews to different candidates (Macan 2009, p. 14). The purpose of this interview is to make the interviewees to come out with full understanding of the organizational structure, culture, working environment, responsibilities of the job they are applying for, and gain enough know how to decide whether to take the job. Interviewers should choose the form of interviewing that they feel would be most effective. Behavioral interviewing also known as competence interviewing is the most effective form of interviewing used in most organizations. This type of interview requires the interviewee to draw about their experiences and give specific examples that demonstrates his or her competence in the applied post (Sund, Carin & Carin 2008, p. 33). This type of interviewing is more effective than unstructured interviewing in

Proposal Letter Essay Example | Topics and Well Written Essays - 250 words - 2

Proposal Letter - Essay Example As a result, both the instructors and students face insurmountable difficulties (Quian 2204-2205). Although English is taught from the primary level, I believe mastery of the language requires patience and practice. The students have a feeling that achieving fluency for an international language is impossible. Their main goal of learning the language is passing exams while disregarding its value in the learning process, as well as, dealing with life issues. I also believe that besides difficulties in speaking fluent English, foreign students can hardly write a complete sentence without making a grammatical mistake. There seems to be no appropriate environment for them to thrive. They encounter a new society and culture that hinders their success (Herold 124). When compared to the native students, the internationals require extra time to learn and comprehend a foreign language. In an effort to unravel to this mystery, the essay will investigate the difficulties faced by foreign students in learning a second language. It will also provide several useful strategies to second language learners and instructors. It will conclude by calling for researchers to give attention to the problem. All readers, as well as, well wishers can contribute their views on the

Operation management 01 Essay Example | Topics and Well Written Essays - 3000 words

Operation management 01 - Essay Example The sales department is in charge of the stocking and operations management within the organization. The department’s contribution towards the growth of the company is very important. This is the department in charge of generating revenue. There is a significant amount of planning involved in the retail industry. The department is in charge of the customer as well as the company’s financial returns. The department contributes to the organization’s financial growth through planning and effective implementation of these plans. The methods used to reach the customer and promote sales are developed within this department. This involves a joint effort between the sales and marketing department. There is very close proximity between these two departments. The marketing department is charged with consumer attraction to the store, whereas the sales department is charged with the actual sale of products. The success and growth of an organization from a small scale regiona l retail store to a global corporation is attributed to the efficacy and efficiency of this department. The contribution of the work of this department is crucial for that success (Bradley, 1991). The description of customer is referred to a customer or consumer profile. Before the identification of the customer profile, the organization must differentiate the external and the internal customer. An internal customer is a customer who is involved with the process of making a product available to the end consumer. The internal customer is a member of the organization usually a company employee. An external customer is one who purchases the company products for personal use but is not part of the company. Both of these customers are important to the viability and growth of an organization. The internal customer contributes to the number of sales made by the organization, for example, company sales representatives and the external customer are essential to

The Great Gatsby Essay Example for Free

The Great Gatsby Essay Literature by definition may consist of texts based on factual information (journalistic or non-fiction), as well as on original imagination, such as polemical works as well as autobiography, and reflective essays as well as belles-lettres. The Great Gatsby has the following particular characteristics of a literary texts: The first literary element of the novel is the plot, the protagonist is Jay Gatsby, a young, wealthy man in love with a society girl from his past. He tries to build a life with her but fate and bad luck turn tragic. The next key element is the theme, Fitzgerald demonstrates many themes including the decline of the American dream. The American dream was originally about discovery, individualism, and the pursuit of happiness. In the 1920s depicted in the novel, however, easy money and relaxed social values have corrupted this dream, especially on the East Coast. A second important theme of the novel would be the hollowness of the upper class, the sociology of wealth, specifically, how the newly minted millionaires of the 1920s differ from and relate to the old aristocracy of the country’s richest families. What the old aristocracy possesses in taste, however, it seems to lack in heart, as the East Eggers prove themselves careless, inconsiderate bullies who are so used to money’s ability to ease their minds that they never worry about hurting others. The presence of characters is also a characteristic of the literary texts. In The Great Gatsby we have Jay Gatsby the main character an ambitious dreamer searching desperately to repeat the past in a different context. Nick Carraway a young graduate from Yale which aspires to be a writer who is irresistibly attracted by the lifestyle of richness, opulence and extravagance but ends up being a supporter and admirer of Gatsby’s morals and values. Daisy Buchanan, Nick’s cousin and the object of the main character’s affection a careless, beautiful society girl with warm, fascinating gestures. Tom Buchanan is Daisy’s husband and the son of and immensely wealthy and socially solid family, a man without morals who can and will do anything to get what he wants. Among the other characters of he book we can find Jordan Baker, Myrtle and George Wilson and Meyer Wolfsheim. The setting of the novel takes place right after The Great War in the 1920s mostly in East and West Egg but also in New York. The major conflict is the fact that Daisy’s refuses Gatsby despite the vast fortune he has collected for her because of his unclear past. The climax of the book the confrontation between Tom and Jay is in chapter 7 and takes place at the Plaza Hotel in New York. The narrative voice of the novel is Nick which tells the story in the first person because he is part of it too. The mood is largely dark, pessimistic, and vapid as set by the purposelessness and carelessness of the wealthy, the ongoing string of meaningless parties, the ugliness of the Valley of Ashes, and the tragic deaths of Gatsby and Myrtle. Only Nick Carraways honest and moral view of life breaks the sense of tragedy. Among the literary techniques use in the novel we can recognize the following: The presence of the direct and indirect characterization made by the narrator and deducted from the characters’ gestures and attitudes, the dialogue, the foreshadowing technique is also present through the mysterious calls Gatsby receives. Most important all types of irony are present in the text, verbal irony is present in the conflicts between Tom and Gatsby, situational irony, when Daisy ends up killing Tom’s mistress by accidentally running over her with Jay’s car and dramatic irony, when George Wilson murders Gatsby because he assumes Gatsby was the wealthy man his wife, Myrle, was having an affair with. Considering all the above, The Great Gatsby by Scott F. Fitzgerald is a modernist novel based on the reality of the post war 1920s, inspired from the authors’ life which satisfies all the requirements in order to be called a literary work.

Link Between Entrepreneurship and Economic Development

Link Between Entrepreneurship and Economic Development In the influential article by Solow (1956), a structure was given for the readers to have a clear view of the linkage between economic growth and the basic important factors of production. He suggested ways in which maximum economic growth is easily achievable through his dynamic state of the art framework. Solows model named as the growth accounting framework, includes two factors; physical capital and labor precisely, whereas technological change being the implicit factor. One of the basic purposes is to tell the reader about the entrepreneurial trends going on in the world. Entrepreneurship is a central focus in the growth policy which is well matched in the Solows model and it is also linked to the economic growth at the same time. It is linked to the economic growth in the sense that it is facilitating the current organizations through spillover of knowledge and in turn increasing the economic growth. According to Acs (2004) and Audretsch (2006) the term knowledge filter for the commercialization of the firm in terms of RD, human capital, university research etc may not be the only sources of economic growth. It has been noticed that the investment in new knowledge has been substantial resulting in growth and decrease in unemployment, but it blocks commercialization of new knowledge investments in turn reducing innovative activity and ultimately declining growth. The growing of entrepreneurship policy to promote economic growth is an attempt to create entrepreneurship capital, or the ability of an economy to generate the start-up of new firms. Porter (1990) said that Entrepreneurship is at the heart of national advantage. The role of entrepreneurship motivates economic growth through innovation and sustaining of competition among competitors. Entrepreneurship is an important part of industrial growth and the backbone of any country for its economic development. The spirit of entrepreneurship brings about enthusiasm, persistence and the ability to seek entrepreneurial opportunities that lead to success. A countrys ability to generate a steady stream of business opportunities can only come about when its people take to entrepreneurial activities. Entrepreneurs are essentially the engines of growth for a country. Entrepreneurship and entrepreneurs are vital drivers of economic growth, employment, innovation and productivity and it has been long understood by analysts and economic theoreticians. Entrepreneurship is the driving force behind the growth in the modern economy. Taking into consideration the topic I have chosen the following dimensions: Entrepreneurship Commercialization Investment Capital New firms Now I will thoroughly discuss each dimension separately Entrepreneurship: According to the Small Business service 2002, the term entrepreneurship is derived from the word entrepreneur, and it is commonly referred to as the activity that individuals connect in that is often characterized by a unique reflection, innovative approaches and risk taking in order to create a new business or grow an existing business. It can be defined as a managerial performance that time after time develop opportunities to bring results beyond the individuals own capabilities, which involves creativity and innovation says Thompson (1999) and it is also a focus on change and opportunity as well as organization-wide management says Wickham (2001). Entrepreneurship is an attitude that covers an individuals motivation and capability, independently or within the context of an organization and to spot an opportunity and to pursue it in order to create wealth or economic success. It is advance thinking outside the box leading to new ideas, new products or services. Better production methodologies and efficient ways of doing things also helps in economic growth according to Khan (2008). Cantillon, (1700s), used the term entrepreneur to refer to a person who took an active risk-bearing role in pursuing opportunity. It is not a 21st century phenomenon as Coulter (2003) says. Deakins and Freel (2003) in their research found out that entrepreneurship acts as a catalyst in bringing about an economic change and helps in economic development. Entrepreneurship is the apparent aptitude and enthusiasm of persons, on their individual base, in groups, inside and outside existing organizations to make out and generate new economic opportunities (new products, new production methods, new organizational schemes and new product-market combinations), and to introduce their ideas in the market, in the face of uncertainty and other obstacles, by making decisions on location, form and the use of resources and institutions says Wennekers and Thurik (1999). Schumpeter in his theory of Economic Development emphasizes the role of the entrepreneur as basic cause of economic development. He describes how the innovating entrepreneur challenges existing firms; by introducing new inventions that make current technologies and products obsolete. This process of creative destruction is the main characteristic of what has been called the Schumpeter Mark I regime. This process of creative accumulation is the main characteristic of the Schumpeter Mark II regime. Commercialization: Commercialization is a process that helps firms achieves a good name in the market economy. New technologies are introduced in the market and they further help in attaining much public attention. Commercialization has been occurring throughout the world and proves helpful in getting much surface attention. The basic component of commercialization of innovation includes patent protection and capital investments. According to the WIPO2007; National Governors Association 2008, both the patent requests along with the easy governmental policies for promotion of capital investments in concept to the new commercial applications are rising. Economic development is possible through successful commercialization. It is a cycle as commercialization increases the economic value by creating high skilled people which in turn is the basis of highly waged jobs and both these lead towards the stability of the economy. New technology in commercialization is playing its vital role as this knowledge when applied appropriately and in the right direction helps in the growth of the economy. A five stage model of commercialization process according to Jolly (1997) has been outlined in order to attain market entry of new procedures, goods and techniques. These stages are as follows: Imaging stage This is the first stage in which the researcher finds the basic research which relates to a new concept. Technology exploration is the main purpose of this stage. Incubating stage In the incubating stage, the already existing techniques and technologies are examined, the ones that are being generically used and tested. Demonstrating stage Prototypes are created in this stage of the new concept. Promoting stage This stage is the beginning of the entry and expansion of the prototypes being created in the demonstrating stage. Sustaining stage The last stage according to Jolly tells us that whether the prototype is able to sustain the in the long run or not (David A. Boulay; Charles T. Worley; Meagan Barnes , 2008) Investment: Investment and entrepreneurship are interrelated with each other. Entrepreneurship is not possible without investment. Investment is required for production of new products and services. It is also required for enhancing knowledge and technology which helps in innovation. In intrapreneurship: conceptualizing entrepreneurial employee behavior by Jeroen de Jong Sander Wennekers in (2008), the major inconsistent elements of entrepreneurship are the investment of personal financial means and the related financial risk taking, a higher degree of self-sufficiency, and legal and fiscal aspects of establishing a new independent business. New ventures started by entrepreneurs are often risky and they require heavy investment. It is a risk that entrepreneurs take; in order to bring out a new innovation in the form of a new product or new service or even a new methodology of production, into existence. The transformation of knowledge into a new product is risky and if the idea clicks the investment is turned into profit which helps in economic development. According to Baumol (2002a, 2002b) the entrepreneurial function of risk taking in the innovation process from the role of larger current corporations that are engaged into routine processes of large scale innovation. In the impact of entrepreneurship on economic growth by M.A. Carreea b.c and A.R. Thurika, a large amount of companies guide to high interest in huge amount of investment and research and development programs leading to high growth where as less amount of investments in research and development lead to slow growth. Capital: Capital is the financial asset that is used for investment in the entrepreneurial activity to start a new venture of innovate the existing one. However, entrepreneurial and risk taking behavior certainly makes apparent itself in the creation of new ventures. Higher the entrepreneurship intensity is, the higher the level of the hidden variable entrepreneurship capital becomes. Entrepreneurship capital means the ability for economic agents to generate new firms. Entrepreneurship has typically been referred to as an action, process, or activity whereas entrepreneurship capital is the ability of the people to generate new firms and help in the economic prosperity of the world. According to G. Hofstede (2002), entrepreneurship capital can also be a part of stock capital as it reflects other numerous factors such as legal, institutional and social factors. A recent study shows that entrepreneurship capital is somewhat a missing link in describing the variations in economic performance says Acs and Audretsch (2003) From the economic perspective, Hebert and Link (1989) distinguish between the supply of financial capital, innovation, allocation of resources among substitute uses and decision-making. Such perspectives generate a high propensity for economic agents to start new firms can be characterized as being rich in entrepreneurship capital. Entrepreneurship capital exerts a positive impact on economic output for a number of reasons. The first being mechanism for knowledge spillovers. Romer (1986), Lucas (1988 and 1992) Grossman and Helpman (1991) recognized that knowledge spillovers are an important mechanism underlying growing expansion. A second way that entrepreneurship capital put forth a positive impact on economic out-put is through the increased competition by high number of enterprises. Jacobs (1969) and Porter (1990) argue that competition is more conducive to knowledge externalities than is local monopoly. A third way that entrepreneurship capital generates economic output is by providing variety among the firms. Not only does entrepreneurship capital generate a greater number of enterprises, but it also increases the multiplicity of enterprises in the location. A key assumption made by Hannan and Freeman (1989) in the population ecology literature is that each new organization represents a unique approach. Entrepreneurship Capital and Economic Growth by Audretsch and Keilbach tells that entrepreneurship capital contributes to output and growth by serving as a means for knowledge spillovers, increasing competition, and by instilling diversity leading to economic growth. New Firms: Schumpeter (1942) gave his work in a very influential manner and since then entrepreneurship has been the hot topic in economic growth and development. With the advent of entrepreneurship, new firms and new employment opportunities are created which brings with it productive innovation says Baumol (2002). It is important to understand factors that promote new firms to economic development. High level of new firms is created with entrepreneurial activities which significantly promotes economic vitality and shows that the economy is dynamic rather than being static. Different factors affect the creation of new firms such as unemployment, population growth, industrial structure, and human capital, the availability of financing and entrepreneurial individuality. Building on the contributions of urbanism Jane Jacobs, Lee, Florida and Gates (2002) showed that social diversity and human capital have constructive relationships with regional innovation production measured by per capita patent production. According to Rynolds, (1994) factors like unemployment, population, industrial scattering and financial availability are important in terms of new firm formation. Armingten and Acs (2002) found that industrial intensity, income growth, population growth and human capital were closely related to new firm formation. Kirchhoff (2002) found academic research and development expenditure to be associated with rates of new firm structure across regions. Studies noted the significance of the function of association in entrepreneurship. Saxenian (1999) found that extensive networks of Chinese and Indian workers help people start new firms with the help of contacts and financial support in Silicon Valley. STUART and SORENSON (2003) argue that businesses cluster because geographical closeness enables them to use social ties necessary to gather together essential resources. Conclusion: Entrepreneurship is a vast topic which covers the major aspects of economic growth. Entrepreneurship is possible with the help of new innovative ideas that gives birth to new firms. For making the innovation real, investment is required in capital and assets. All these dimensions lead towards economic growth of the world.